The link between marketing, technology, sales and editorial.

I've spent 25 years at the intersection of digital marketing, technology and commercial performance in B2B media.

My career has been built on one consistent pattern: joining the dots between teams that don't naturally talk to each other (marketing, technology, sales, editorial) and turning that alignment into measurable business outcomes.

I started in technical SEO, working with major brands including IKEA, Clarins, Club Med and National Geographic. I then spent six years at a fast-growth B2B information start-up in France, where I led marketing and product development across 22 websites, contributing to 4x revenue growth and a Deloitte Fast 500 EMEA ranking. Since 2011 I've been part of William Reed, one of the UK's leading B2B publishing groups, where I lead a cross-functional digital marketing team.

Over the past few years, I've been embedding AI into how my team works. Practically, not theoretically.

French native. Based in Brighton. Genuinely enthusiastic about AI: not the hype, the practice.